Wednesday, July 9, 2008
Marketing your Law Firm _ Solomon Neuhardt
The best marketing hands down is networking, particularly current or past clients. Being single for me it is fairly easy because I have plenty of spare time on my hands to go out wherever and meet people. Set up as many lunches with attorneys that you will not be competing with to get referrals from them and do it on a regular basis. Do these lunches on a monthly or bi-monthly basis. Join your local chamber of commerce and go to their networking groups. Network through whatever you are involved in, such a golf, etc. Write articles on whatever topics you practice in to drive traffic to your website and establish yourself as an expert. Participate in blogs online. Send birthday cards to current or past clients. Any opportunity to meet current, past or potential clients.
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